An Post

I can't help being cynical when it comes to our national postal service. Recently I received a brochure with "last dates for posting before Christmas" information (which was useful) and in the corner of the brochure was a rosette with "New service: movies by post". I was delighted to hear about this. So I checked it out, as directed, on the anpost.ie website but there was absolutely no further information available. Talk about lack of co-ordination between marketing departments, website updaters and on-the-ground services! And another brochure I received amused me greatly. The cost of producing it for the sake of the information contained is completely incongruent. In terms of package design, it's up there with the classy, costly. Different flaps fold out providing new paragraphs on information. Well done, An Post, for the Irish language translation; credit where due. Each brochure has a blank space which constitutes 25% waste... unless they managed to realign the printing and create a jigsaw of brochures. But how would these be folded?! No, the waste seems the more obvious result. Crazy! And the message contained in the brochure? :

...changes are on the way - changes designed to create a more streamlined network
so we can make the service to you more efficient and cost-effective.

In order to do this we've redesigned our delivery routes using the latest
logistical planning technology, which means your delivery time may change,
depending on your location. You may also notice some minor inconsistencies in
your mail deliveries while these changes are being introduced.

"...So we publish a very much not streamlined brochure which is not efficient or cost effective definitely not involving logistical planning technology to inform you that you can expect inconsistencies"

And I love the way they use an image of the GPO lest we forget their involvement in the nation's historical change

An Post knows a lot about change. With a history that dates back as far as the
1640s we've developed into a dynamic operation.

The pics don't really show off the brochure to its foldable, flappy, exciting best but here goes: